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RSX Sports is known for bringing together rightsholders and brands through innovative sponsorships and commercial partnerships, which we love to do.  But they’re not our real passion.  No,  What we really love is helping sports teams deliver world class fan experiences, through how they interact with fans, how they make them feel, and through the use of innovative technology and solutions.  Because delivering an unforgettable experience is almost as important as on field performance and results in bringing fans back, and back again.  And it’s absolutely critical to increasing matchday/event revenue.  

Sport is so much more than just the action on the pitch, the track, the rink, the court or the fairway.  It’s the ultimate blended industry, an unrivalled cocktail of athletic competition, entertainment, leisure, hospitality, media, retail, fashion and technology - or at least it should be - and it doesn’t just compete with other sport for the attention and spend of the fan economy.  It competes with the zoo, ten-pin bowling, cinema, mini-golf, gigs, restaurants and bars, weekends away, days out with the family and nights out with friends. The sporting theatre and drama, the community, the highs and low of being a fan will always be enough for some fans, but for others the experience is what they crave.

The importance of matchday/event revenue cannot be overstated.  Tt’s what keeps teams operating.  but more than that, it can open up new revenue streams and create reserves of cash which provide contingency, for if and when sectors are banned from sponsoring and advertising in sport, for if and when unforeseeable events like pandemics occur, and for the current shrinking pool of sponsors and inevitable reduction in broadcasting rights fees.  Try finding an extra £200K through the traditional sponsorship model,  it’s not that easy.  But try getting an extra £0.50 matchday spend from your fans and you have a less daunting task.  and it is as straightforward as that.  20,000 fans x 20 home games only requires an extra £0.50 net spend per fan to generate that £200K.


Sounds simple, right?  That’s because it is, and if your provide enough value, create a valuable enough experience, your fans will happily spend it because that's what people do.  We love to spend. We WANT to spend.  Sometimes we just need a reason to do so.  Think about dining out.  If you go to a restaurant and the food isn't great, the experience poor.  Do you have 3 courses?  Do you order more drinks?  No.  You finish your main course and you get the bill.  And you leave a token gesture tip.  But when you have a fabulous meal, even if the food is only just decent but the experience is incredible and you are made to feel welcome, valued, special you are more inclined to have that dessert, order another round of drinks and to leave a generous tip.  You are also more likely to return and to tell your friends and family, encouraging them to visit.  Your matchday experience is no different.  Create an incredible, valuable experience and your fans will increase their matchday spend.

That’s why we’ve created Xperience, by RSX Sports.  We bring our expertise from outside and inside sport, from luxury retail, high value sales, hospitality and leisure to create innovative Matchday Experience strategies for sport.  And we’ve established a network of some of the best, most innovative, most reputable and recognised solutions providers to be your one stop shop for the stadium technology and solutions, and to elevate your fan experience, reduce your overheads and increase your revenue.

An in creating Xperience, we’re your first line of defence against the charlatans and con artists who routinely prey on sport, especially football, with promises of sponsorship in return for service provision which never materialise.  Our alliance is with brands you can trust, whose due diligence more than stacks up.  No BS.  No false promises of sponsorship.  No being hoodwinked into contracts.  Just great brands committed to elevating your xperience.  check out our brochure.
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ABOUT
ross came to us with a fan engagement and revenue generation opportunity which we had previously been approached about and had rejected. he quickly demonstrated an understanding of our business and how this opportunity could benefit us. at the same time, he explained clearly the exact nature of the product. with credibility and knowledge of both rights holder and brand fundamental within partnerships, ross was able collaborate with both groups to create an innovative and exciting partnership.”

james hastings-trew, senior commercial partnerships manager at the dp world tour (formerly the european tour)
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WWD
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